Wednesday, June 24, 2015

Mixed Methods and the Unknown Unknowns of UX @ UXCE15


On June 21, I gave a talk at the UX barcamp in Berlin on "Mixed Methods and the Unknown Unknowns of UX".

by @Granat_On

I called for combining qualitative and quantitative methods to tap into new knowledge. My talk described different modes of knowledge and why and how we might use mixed methods to generate knowledge. I introduced three cases in which researchers took advantage of mixed methods. Finally, I presented five take-aways for making use of mixed methods research designs.

Here's my full presentation of my talk:



Mixed methods and the unknown unknowns of ux uxce15 from Judith Mühlenhoff

Type of Knowns and Unknwons

Different mixed methods research designs