Culture-Driven Innovation

Culture's meaning as a source for innovation is growing: Users increasingly turn towards products with symbolic value, fed by socio-cultural developments and trends. I want to understand how firms absorb these socio-cultural sources as substantive use in product development.

Friday, March 23, 2012

I found this presentation about creative youth and product "hacking" very interesting:

Absorbing knowledge from creative youth

View more PowerPoint from Ian McCarthy

Posted by Unknown at 23.3.12

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Labels: absorption, youth

1 comment:

Ian P. McCarthyJanuary 22, 2013 at 10:47 PM
Thanks for sharing Judith!
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