To go further, these trends show us how technology is getting personal, merging with ourselves, conquering different context and patterns of our daily life. Like fashion once became our "second skin", technology now follows the same path and that's why fashion outlets for smart phones etc. are increasing. We don't actually recognize technology being around us. For the older generation this may seem scary, picturing technology is taking control. But for the younger generation these borders don't exist anymore, there's no distinct line between virtual and "real."
Culture's meaning as a source for innovation is growing: Users increasingly turn towards products with symbolic value, fed by socio-cultural developments and trends. I want to understand how firms absorb these socio-cultural sources as substantive use in product development.
Tuesday, March 13, 2012
Technology is getting personal
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